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Research papers

Brand development and brand equity

Most food and drink companies competing in the European markets of the 1990's see a challenge to exploit efficiently existing brand equities as well as to maximise the chances of success for new brands. The Quaker Oats company is present in Europe in...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Authors: Sandra Pickering, Jacques Blanchard
June 15, 1992
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Citation

Pickering and Blanchard (1992a, June 15). Brand development and brand equity. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/brand-development-and-brand-equity